The Problem
We still measure people with a survey after the fact.
Culture, engagement, movement quality, presence: the things that decide whether a team, a classroom, a workplace or an event works. Today they are captured, if at all, by a questionnaire filled in afterward, or by a wearable almost no one will wear. The truth lives in behaviour, and behaviour goes unmeasured.
Annual engagement questionnaires trying to measure something as live as culture.
Self-report captures what people say, long after the moment has passed.
Wearables and extra hardware are friction most settings never adopt.
The behavioural signal everyone already records on video stays unused.
The signal is already there, in the video people already capture. Most of it goes unread.
The Platform
One engine. Many reads.
The GRW Engine turns ordinary video, recorded or live, into a structured, plain-language read on how people move, engage and perform. The same core engine powers every surface we ship, and it abstains when it cannot see clearly rather than guessing.
For coaches and teams: composure, focus and engagement across a practice or game, read from the video you already film.
For events: attention, energy and response in the room, reported as an aggregate of the audience from footage already being filmed.
Movement and engagement in activity, read from video. Mapping the read onto standardised physical literacy assessments is the next step, and it is not yet validated.
For the workplace: a posture-hold kiosk built on the same engine. Built, and not yet on general release.
Where We Are
Built and shipping. Bootstrapped since 2016.
Real products in market and a working engine, built lean. This raise is fuel on a foundation that already exists.
GRW is in production at grwproject.app and Proof of Impact at proofofimpact.app.
On the in-browser path the whole read runs on the device and the video is not uploaded.
Sport, Proof of Impact, Movement and WorkWell, on one engine.
Bootstrapped and built lean. This round funds the first full-time hires.
Market Opportunity
We started where the pain is sharpest. The category is far bigger.
Beachhead: sport performance, physical literacy and live events, where video is already captured and buyers already pay.
Expansion: workplace wellbeing and ergonomics, clinical and rehab movement, and education, all measured by the same engine.
Beachhead
2022 revenue
All coaching worldwide, not only executive coaching. Coaches and speakers want evidence of what changed.
Source: ICF 2023 Global Coaching StudyExpansion
2025
The survey tools a read from video is built to replace.
Source: IMARC GroupExpansion
2025
Where measurement of work is bought today.
Source: Grand View ResearchPublished third-party estimates for the surrounding markets, not company figures. Research firms define these markets differently, so other publishers give different sizes.
Why We Win
The measurement layer, not another dashboard.
Ten years of building a single thesis into a proprietary engine, now deployable through AI and on-device vision.
- 01
A proprietary engine, not a feature
Our own behavioural and movement scoring from ordinary video, built and refined since 2016. The moat is the method.
- 02
Recorded or live, footage not kept
On the in-browser path the video stays on the device. Room reads, a second camera, or a file the browser cannot decode go to a GPU server instead, where the footage is deleted as soon as the analysis finishes. We keep the numbers, not the footage, which is what lets the engine go into schools, clinics, rinks and workplaces where keeping video is a non-starter.
- 03
Works on what people already have
No wearables, no new hardware, no surveys. Ordinary video in, a structured read out.
- 04
One engine, many markets
Each vertical is a new market for the same core, so every improvement and every validation study carries across all of them.
How It Works
From a clip to a decision, in three steps.
Send or stream video
Recorded or live. A session, a practice, a keynote, a shift. Ordinary footage is enough.
The GRW Engine reads it
Behaviour, movement and engagement, scored frame by frame. When it cannot see clearly, it abstains rather than guessing.
You get a plain read
A structured, shareable report a coach, a funder, an HR lead or a parent can act on.
Recorded or live
Analyse footage after the fact, or read the room as it happens.
Every number shows its basis
Scores come with how much of the footage they rest on, and a read is withheld when there is too little to go on.
A report to put in front of people
Something to share with a board, a funder or a buyer, with its limits stated on the page.
Built to integrate
A partner API is built. Access is by licence application, and it is not yet on general release.
The Evidence
What is established, and what is not yet.
Established
The engine returns identical output on repeated runs, and matches the canonical engine on 78 of 78 scoring cells. That covers the single-subject scoring core, not the room read.
Method
Face, body, voice, and words. We measure behaviour. We do not infer what a person feels.
Preliminary
All 8 scores carry evidence strength preliminary. None is established yet.
Not yet claimed
We hold the word impact to a pre-registered validation program rather than claim it before it is earned.
Our validation dossier is public and written by a skeptic. It says what is established, what is preliminary, and what we do not claim yet. Read the validation dossier
Leadership
Founder-led, capital-efficient, built to hire.
Ken King
Founder & CEO
Founded Boost in 2016. 15 years of collegiate basketball coaching, an altMBA, and three published books. Built every product line in market today. Came to measurement from the inside: culture and performance are lived, not surveyed.
Advisory & BD
Commercial
A long-standing advisory bench since the company's early years, plus commission-based business development already opening doors across the sport and events network. Kept lean by design until the round funds the first full-time hires.
First hires, post-raise
The plan
The round funds engineering to scale the platform and API, go-to-market for the two beachhead verticals, and the validation studies that turn a proprietary engine into a cited standard.
Make the invisible measurable.
We are raising a seed round. The investor deck, technical architecture and roadmap are available on request.
Email directly: info@boostinnovation.ca