Investor Overview
Every year, enterprises spend billions on employee surveys and subjective assessments. The results take weeks, response rates are declining, and the data misses what matters most: actual behavioural signals. GRW replaces surveys with objective intelligence from any video — in under 90 seconds.
Get in TouchThe Thesis
Organizations make critical people decisions — personnel selection, role assignments, high-stakes adjustments — using self-report surveys and subjective observation. Both are slow, biased, and miss the behavioral decision signals that actually predict outcomes.
Survey response rates are declining. Observer-based assessment doesn't scale. The data that matters most — micro-expressions, decision readiness under pressure, authentic behavioral signals — is invisible to both.
Video already captures the behavioural signals enterprises need — no one is reading them. Paul Ekman's FACS (Facial Action Coding System) has been the gold standard for behavioural measurement for 40+ years. But until now, it required trained human coders — expensive, slow, and impossible to scale.
GRW is the first company to productize FACS-based behavioural intelligence. Upload any video. Get eight proprietary scores in 90 seconds. Zero video retained.
Market Opportunity
Culture Amp, Qualtrics, Glint, 15Five — subjective, slow, declining response rates
Unscalable, unmeasurable, relationship-dependent
Data-rich but behavioural-signal blind
Physical metrics only — no behavioural layer
Defensibility
Decision Readiness Index, Decision Presence, Decision Clarity Window, and 5 more. Each computes from FACS-derived facial geometry that no competitor measures.
System learns personal baseline after 2 sessions. Predicts patterns after 5. Optimizes scoring weights from outcome data after 10.
Video processed locally in-browser. No video stored. PIPEDA/BIPA/GDPR-ready. Removes the primary enterprise objection to facial analysis.
Every analysis feeds anonymized benchmark distributions, temporal patterns, prediction loops, and context correlations. Platform gets smarter with each user.
Revenue Model
Free first analysis — no signup required. Product demonstrates value instantly. Converts to Practitioner ($49/mo) for full score access.
Individual users upgrade to Director ($129/mo) for team features, predictive models, and the Group Culture Psychology Layer. 5 seats included.
Organization-wide deployment ($499+/mo). White-label reports, API access, SSO, unlimited seats. Enterprise behavioural AI typically costs $30,000–60,000+/yr.
Vision
Today: sport, business, healthcare. Tomorrow: advertising effectiveness, education, telehealth, insurance risk assessment. Behavioural intelligence is horizontal — every industry that makes decisions about people has the same blind spot.
GRW is building the infrastructure to read it.
We're happy to share our detailed investor deck, technical architecture documentation, and roadmap.
Schedule a ConversationOr email directly: info@boostinnovation.ca