36%
of planners currently have ROI measurement tools in place.
Source
Source: American Express GBT 2026 Global Meetings and Events Forecast
36%
of planners currently have ROI measurement tools in place.
Source: American Express GBT 2026 Global Meetings and Events Forecast
70%+
of meeting professionals expect event costs to rise in 2026.
Source: American Express GBT 2026 Global Meetings and Events Forecast
#1
barrier facing corporate event teams: weak measurement foundations.
Source: PCMA Outlook 2026, in collaboration with MCI Group
One camera facing the audience is the setup. We read the room from that footage, not a survey sample of who replied. You get each signal by name, and which third of the session moved it.
Works from one fixed camera pointed at the audience, not at the stage. No wearables, no surveys.
9:14 a.m. the Tuesday after. The budget is on the screen. Finance asks “what did we actually get for the keynote?” You have a survey 12% answered, three weeks late.
A camera pointed at the seats catches when the room leans in and when it drifts. Proof of Impact turns that footage into measured signals you can take to finance.
Sample
Each one is measured from the room, and reported on its own.
How completely the room’s attention converged on the stage.
How engagement built, held, and recovered across the session.
How consistently the room’s visible reactions line up with each other. An expression reading, not a genuineness verdict.
Sponsors are done paying for “estimated reach.” Hand them the attention their activation earned, measured second by second from the footage. That is the difference between a renewal talk and a discount talk.
Sample
Can the signals be reported as one score for the room?
Method: we set the pass marks first, then test against them. Until they pass, your report names each signal on its own.
Did the room react together, or in scattered ones and twos?
Method: how much of the audience reacts at the same time. Formally, inter-subject correlation.
How long did the room stay with the speaker, not only look up?
Method: head direction, frame by frame, rolled up into how long attention held.
When did the room erupt, and for how long?
Method: the shape and length of applause, read from the audio.
Setup is one camera and a clear sightline to the audience, placed before the room fills. Our team handles it, and everything after it. Your programme does not change, your speakers do nothing differently, and there is no attendee app to install, no code to scan and no survey to push.
Already have footage of the room from a past event? Send us a link and we will read it. There is nothing for you to upload.
What does setup actually take?
In practice: position one camera at the front, pointed back at the seats, check the framing covers them, start it. That is the install. It faces the audience, not the stage, because the read is of the room.
What do we have to do differently?
In practice: nothing. No wearables, no attendee app, no survey to push, no change to how a speaker is introduced or how the session runs.
Who does the work on the day?
In practice: we do. We set the camera, run the capture, do the read and build the report. Your team gets a named contact from the first call through to the report landing.
Does it scale past a single session?
In practice: the same setup repeats per room. Rooms running at once need a camera each, which is one of the things a full-event quote is built from.
Prices in Canadian dollars. The single report is a one-time charge, not a subscription, and nothing on this page renews. Full-event pricing is quoted per event.