Preliminary
Calibrated against 9 public industry baselines and academic meta-analyses (n=24). The bands are intentionally wide, at plus or minus 30 percent. They say how loosely the model is specified, and they are not confidence intervals. See methodology →
Event Inputs
Projected Outcomes
Capable
POI midpoint 60
On-site spend$14K
YoY return$41K
Sponsor renewal$50K
Social value$144
Total uplift
$104K
± $20K
+5% retention
18,000 added impressions
Elite
POI midpoint 78
On-site spend$72K
YoY return$215K
Sponsor renewal$265K
Social value$763
Total uplift
$552K
± $105K
+27% retention
95,400 added impressions
Iconic
POI midpoint 92
On-site spend$124K
YoY return$373K
Sponsor renewal$460K
Social value$1K
Total uplift
$958K
± $181K
+46% retention
165,600 added impressions
What an Elite-tier speaker is worth
$448K
Elite vs Capable speaker — same event, same audience.
Iconic adds another $406K on top.