01
The Bias Problem
Surveys measure what people say, not what they do. And what people say gets bent: people want to look good and fear being named.
Fewer people answer each year, and those who skip often have the sharpest feedback.
02
What Surveys Cannot Measure
The behaviour that shapes a team rarely reaches a form, like composure slipping under pressure. People do not know they send these signals. No survey can catch a facial movement that lasts a third of a second.
People do not know they send these signals.
03
The Behavioral Intelligence Alternative
GRW Project reads behaviour from video. It tracks 468 points on the face and scores composure, presence, congruence and team dynamics.
Video is not swayed by how people want to look, and it runs on any clip. Surveys still help with policy. For the habits that shape culture, watching beats asking.
04
Why Now?
Three things changed. Computer vision got fast and cheap. The standard read runs in the browser, which answers the privacy worry. And leaders trust surveys less each year.