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GRW Behavioural Intelligence System

The last
untracked
signal.

Every scoreboard in sport and business tracks what happened. None of them track why — the behavioural data that predicted the result before it occurred. Until now.

Upload any video. In under 90 seconds, the system decodes 68+ facial action units, 120+ body language signal classes, and real-time cognitive load states — the complete behavioural intelligence picture that exists in every performance and has never had an instrument to read it.

68+ Facial Action Units tracked per frame
120+ Body language signal classes
6 Peer-reviewed scientific frameworks
<90s From upload to full intelligence report

Six frameworks.
One unified instrument.

This is not a proprietary algorithm. Every signal category traces to decades of peer-reviewed research across four continents. We built the first instrument to synthesise these frameworks into a single, real-time intelligence system. We cite the science because the science is the product.

01
FACS
Facial Action Coding System
Dr. Paul Ekman and Dr. Wallace Friesen spent 15 years cataloguing every discrete movement the human face can make. The result — 44 Action Units, each mapped to specific muscle contractions — became the gold standard in clinical psychology, forensic interviewing, and behavioural medicine. This system reads all 44, per frame, in your footage.
Ekman & Friesen · 1978 · University of California San Francisco
02
KINESICS
Birdwhistell's Kinesics
Ray Birdwhistell spent three decades studying body movement as a structured communication system. His taxonomy of 120+ postural and gestural signal classes — the nonverbal vocabulary operating below conscious awareness — is the framework behind elite forensic interviewing, clinical diagnosis, and performance coaching that reads more than words.
Birdwhistell · 1970 · University of Pennsylvania
03
FLOW STATE
Csikszentmihalyi's Flow Research
Mihaly Csikszentmihalyi spent 30 years documenting optimal human performance across athletes, surgeons, chess masters, and artists. The physiological markers of flow state — blink rate variance, gaze behaviour, postural tension patterns — appear consistently across every domain. This system reads those markers directly from footage.
Csikszentmihalyi · 1990 · University of Chicago
04
SYNCHRONY
Interpersonal Synchrony
Daniël Lakens' research on behavioural synchrony quantified what elite coaches have always sensed: when people align in posture, gesture timing, and micro-expression patterns, trust, cohesion, and collective performance follow. This is the science behind Group Dynamics analysis — the system maps it across every visible subject in the frame.
Lakens · 2010 · Eindhoven University of Technology
05
HOFSTEDE
Hofstede's 6-Dimension Cultural Model
Geert Hofstede's 40-year study across 76 countries produced the definitive model for how cultural psychology shapes individual behaviour under pressure. Power Distance, Uncertainty Avoidance, Individualism, Masculinity, Long-Term Orientation, Indulgence — each dimension directly conditions how performance signals manifest and how coaching interventions land.
Hofstede · 1980–2010 · University of Maastricht
06
COGNITIVE LOAD
Sweller's Cognitive Load Theory
John Sweller's foundational work on working memory and cognitive overload explains why elite performers break down under novel pressure. High cognitive load leaves measurable traces in eye movement, micro-expression timing, and postural behaviour — traces that precede performance breakdown by seconds to minutes. The system reads them before the scoreboard does.
Sweller · 1988 · University of New South Wales

What the system
actually reads.

Traditional performance metrics measure outcomes: wins, scores, times. This system measures the signals that produce outcomes — the physiological and behavioural data that exists in every performance and has never had a standardised instrument to capture it.

44
Action Units
Every discrete facial muscle movement tracked per frame. Mapped to Ekman's FACS taxonomy. Suppressed emotions, micro-expressions, and genuine vs. performed signals all captured.
120+
Body Signal Classes
Postural clusters, gestural patterns, proxemic behaviour, and self-regulation signals classified using Birdwhistell's kinesics framework. The full nonverbal vocabulary, systematically read.
6
Emotion Categories
Happiness, sadness, anger, fear, disgust, surprise — with confidence scores, duration tracking, peak timestamps, and micro-expression identification at frame level.
3
Focus State Layers
Blink rate variance, gaze defocus patterns, and attentional disruption markers — the physiological signatures of flow state and cognitive overload read directly from footage.
468 Facial landmarks mapped per frame Every expression — honest or performed
<90s Upload to full intelligence report The fastest behavioural analysis instrument ever built
93% Of communication your scoreboard misses Nonverbal signals that precede every result
6 Peer-reviewed scientific frameworks No proprietary black boxes. No invented science.

The professionals who
read people for a living.

If your work requires understanding how people perform under pressure — in sport, in the boardroom, on the field, or in the clinic — you have been doing it without an instrument. This is the instrument.

01 — Sport
Performance Coaches
You have watched more film than anyone. You see things other coaches miss. Now you have a system that reads every frame scientifically and produces a coaching brief in 90 seconds — with timestamped signals, pressure response data, and four specific intervention recommendations calibrated to your athlete's level and your goals.
Pre-competition state assessment
Post-match debrief intelligence
Training load and pressure response
Talent identification and development tracking
02 — Corporate
HR & Leadership Teams
The gap between leadership capability and leadership perception is behavioural. Interview panels, executive assessments, board presentations, high-stakes negotiations — the signals in the footage tell the story that self-reporting never will. This is how the world's most rigorous assessment processes will work within a decade. You can use it now.
Interview and assessment analysis
Executive leadership calibration
Presentation and communication coaching
Team culture and cohesion mapping
03 — Research
Researchers & Clinicians
Every framework in this system traces to peer-reviewed research. The output is structured, timestamped, and exportable — designed to meet the rigour standards of academic and clinical contexts. Sport psychology, organisational behaviour, clinical assessment, rehabilitation protocols — the instrument works wherever nonverbal behavioural data has scientific value.
Behavioural research data collection
Clinical performance assessment
Rehabilitation and recovery tracking
Academic study methodology

Three steps from footage
to actionable intelligence.

The complete pipeline — upload, analysis, branded PDF — runs in under 90 seconds. No installation. No account required for the free analysis. No waiting. The instrument is ready when you are.

STEP 01
1
Load Your Footage
Drop any video file or paste a YouTube URL. Any format, any length up to 2GB. Your footage never leaves your device — the entire analysis pipeline runs locally in your browser. No server receives your video. No footage is stored, transmitted, or retained. Ever.
↳ Instant load
STEP 02
2
Configure the Analysis
Select your analysis type, focus area, context, and depth tier. Optionally profile your role, industry, performance level, and primary goals. Every configuration parameter directly conditions the coaching recommendations — the more context you provide, the more precisely calibrated your intelligence report.
↳ 30 seconds
STEP 03
3
Receive Your Intelligence
Your performance scores render immediately. The free analysis shows your behavioural baseline. Upgrade to unlock the full report — complete signal analysis, four-perspective coaching brief, timestamped intervention points, and a branded PDF delivered to your inbox. The standard for behavioural intelligence in performance, set right now.
↳ Under 90 seconds total

One price.
Unlimited analyses.

Every tier runs the complete behavioural analysis pipeline. The difference is report depth, signal layers, and coaching calibration. Pay once per month or year — run as many analyses as you need.

Prices shown per month. Annual billing saves up to 17% — equivalent of two months free.

Cancel anytime No contracts. No lock-in. Your subscription stays active through the end of the billing period and cancels cleanly. Manage everything from your subscriber dashboard.
Standard
$9.99
per month ↳ $99.99/yr — save $19.89

The fastest path from gut feeling to evidence. Full behavioural read in a clean, shareable PDF. The right starting point if you've never used a tool like this.

What's included
  • Facial Expression Analysis — 44 Action Units tracked, 6 emotion categories scored, micro-expression timestamps
  • Body Language Classification — 120+ postural and gestural signals across full footage
  • Performance Timeline — engagement, pressure, and recovery arc minute by minute
  • 4-Perspective Coaching Brief — what to measure, change, keep, and 4 curated resources
  • Branded PDF Report — shareable, professional, generated in under 90 seconds
  • Mental Focus & Flow State Analysis
  • Group Culture Psychology Layer
Deep Dive
$29.99
per month ↳ $299.99/yr — save $59.89

No limits. No caps. Full footage processed frame to frame, maximum signal depth, every analysis layer active. Built for practitioners who need the complete picture every time.

Everything in Detailed, plus
  • No Footage Cap — full clip processed regardless of length
  • Maximum Signal Depth — all 6 frameworks at full resolution
  • Full Timeline Granularity — second-by-second behavioural arc
  • Highest Precision Scores — extended computation for maximum accuracy
  • All Detailed features included
Group Culture Psychology
Add Hofstede's 6-Dimension
Cultural Analysis

Every subscriber can add the Group Culture layer to their plan. It overlays Hofstede's cross-cultural psychology framework onto your analysis — mapping how cultural conditioning (Power Distance, Individualism, Uncertainty Avoidance, and three more dimensions) shapes the behavioural signals in your footage. Essential for multinational teams, international athletes, and cross-cultural leadership assessment.

+$30 /month added to any plan
↳ $300/yr when billed annually
Before You Upload
This tool analyses behavioural signals in video footage. Before uploading, please confirm the following:

Your footage never leaves your device. The analysis pipeline runs entirely in your browser. No video is uploaded, stored, or transmitted to any server — ever. When you close this tab, the footage is gone permanently.

By checking the box below you confirm that: (a) you own the rights to the footage, or have explicit written consent from all individuals visible in it; (b) you understand this tool is for professional performance assessment and not for surveillance, profiling, or any use that would violate applicable privacy laws including PIPEDA, GDPR, or equivalent legislation in your jurisdiction; (c) you accept sole responsibility for how you use and share the resulting report.

Run your analysis.

Add your footage, configure the analysis parameters, and click Run Analysis. Your full behavioural intelligence report generates in under 90 seconds.

1Add Video
2Configure
3Analyze
Step 1 — Add Your Footage
30s minMinimum length
🎯2–10 minIdeal range
📺720p+Minimum quality
💡Even lightFace clearly visible
👤1–6 subjectsIn frame
📁MP4 MOV AVIOr YouTube URL
Upload a file
📹
Drop video here
Or click to browse · Any format · Up to 2GB
MP4 · MOV · AVI · MKV · WEBM
OR
Paste a YouTube URL
Video must be publicly viewable. Private and age-restricted videos are not supported.
Step 2 — Configure Your Analysis
Analysis Type
Focus Area
Context
Mental Focus
Group Culture Psychology
Measure the psychological culture of the group using Geert Hofstede's validated 6-dimension model. Adds a dedicated culture profile section to your report.
Analysis Depth
StandardDetailedDeep Dive
DetailedFull breakdown, all signal categories
Primary Goals
What are the key outcomes you need from this analysis?
Performance Optimization Pressure Management Team Cohesion Leadership Development Talent Identification
Full report unlocked. Your branded PDF is ready to download — or check your email.
Facial Expression Analysis
Body Language Signals
Mental Focus & Concentration
Performance Timeline
Boost Coaching Recommendations
🔒
Full Report Ready
Facial analysis, body language, mental focus, timeline, and personalized coaching recommendations are waiting.
Facial Expression Analysis
Body Language Signals
Mental Focus & Flow State
Performance Timeline
Personalized Coaching Recommendations
Branded PDF delivered to your inbox
Optional — Email Delivery
Want us to email
your PDF report?

Your report is already downloaded. If you'd like a copy sent to your inbox — for safekeeping, to share with a coach, or to access from another device — enter your email below.

✓ On its way — check your inbox.
Your free preview is ready
Unlock Your
Full Report

Your scores are visible. Everything below — the detailed analysis, coaching recommendations, and branded PDF — unlocks instantly when you choose a report tier.

Standard
$9.99
Facial + body language + PDF
Deep Dive
$29.99
Everything, no limits
No subscription. One-time payment. Instant delivery.

The free insights
most coaches never see.

Not every coach, HR director, or performance researcher is ready to run a full report today. That's completely fine. The weekly insight list is free, practical, and built around the same science this tool runs on — facial AU patterns, body language signals, flow state triggers. No fluff. No pitch-first garbage. Just the data.

Free Weekly Insights
Performance Science
in Your Inbox

Every week, one behavioural signal. What the research says, what it looks like on film, and how to coach it. Used by coaches in hockey, rugby, corporate L&D, and clinical sport psych — anyone who reads people for a living.

No cost. No credit card. Unsubscribe with one click. Your email is never shared, sold, or used for anything other than sending you the weekly insight.

You're In. Check your inbox — your first insight is on its way. The full 4-week sequence starts now.

By subscribing, you agree to receive weekly email content from Boost Innovation. Canadian CASLcompliant. You can unsubscribe at any time.

What Happens When You Sign Up
Day 0
The Micro-Expression Cheat Sheet
A one-page reference guide to all 6 core emotion categories mapped to specific Action Units — the same framework the tool uses. Bookmark it, print it, use it in your next session.
Day 3
The 3 Body Language Signals That Predict Performance
Not the obvious ones. These are the signals in the literature that get missed in live coaching because they're too fast to catch without frame-by-frame review. Backed by Birdwhistell's kinesics framework.
Day 7
What Flow State Actually Looks Like on Camera
Csikszentmihalyi defined it. Most people can't identify it in footage. This breakdown shows you the blink rate, gaze behaviour, and postural signals that co-occur during peak cognitive performance — and what disrupts them.
Day 14
Your First Report — 30% Off
After two weeks of free insight, you'll have enough context to know exactly which tier makes sense for your work. Subscribers get a one-time 30% discount code for their first report — no strings attached.
Weekly
The Ongoing Insight Feed
After the onboarding sequence, one fresh signal per week. Hofstede cultural dimensions, cognitive load markers, pressure vs. anxiety differentiation, new research. The kind of material that gives you an edge in any performance context.

The system was designed
around what it will never do.

We built this for coaches, executives, and clinical researchers who handle sensitive footage of real people. The architecture starts with the constraint, not the capability. Here is exactly what this system does — and does not — do with your data and your subjects.

Your Video Never Leaves Your Device
The analysis pipeline runs entirely in your browser. We do not upload, store, transmit, or retain any video footage — ever. Not temporarily. Not in transit. Not in any form. When you close the tab, the footage is gone. The architecture makes it technically impossible for us to receive your video.
No Biometric Identifiers Captured
We do not capture facial recognition vectors, voiceprints, or any data that identifies who a person is. The system measures Action Units, postural patterns, and gaze direction — behavioural signals, not identity signals. Your subjects are never identified, indexed, or profiled in any system we operate.
PIPEDA & GDPR-Aligned
Our data practices comply with PIPEDA (Canada's federal private sector privacy law) and are aligned with GDPR standards for European users. We collect only the minimum data required to deliver your report. You have the right to access, correct, or delete any personal information we hold. We do not sell data. Full stop.
Peer-Cited Scientific Foundation
Every signal category traces to published, peer-reviewed research: Ekman's FACS, Birdwhistell's kinesics, Csikszentmihalyi's flow state research, Lakens' interpersonal synchrony studies, Sweller's cognitive load theory, and Hofstede's 6-dimension cultural model. The science is cited because the science is the product.
End-to-End Encrypted Reports
All subscriber data, analysis records, and PDF reports are encrypted in transit and at rest. Access to stored reports requires your authenticated session. The subscription auth system uses short-lived cryptographic tokens — no persistent passwords, no 30-day sessions that can be intercepted and replayed.
Built for Institutional Use
The system was designed from the ground up for the rigour standards required by sports federations, corporate HR teams, and clinical research institutions. The architecture, data handling, and output format are all shaped by the assumption that the footage and subjects involved matter professionally and legally.
PIPEDA Compliant GDPR Aligned Zero Footage Storage No Biometric Data Encrypted at Rest TLS 1.3 in Transit SOC 2 (In Progress) ISO 27001 (In Progress)